Par : Les 25 publicités de l'année 2012 | Sportsmarketing.fr - Le Blog du...
[...] Celle qui a donné vie à des ours polaires lors du SuperBowl et a commencé à définir les lignes de l’interactivité entre 1er et 2nd écran : Coca-Cola – Polar Bears [...]
View ArticlePar : Coca-Cola lance the Chase, son jeu interactif pour le SuperBowl |...
[...] Après les ours polaires qui réagissaient en direct au score de la finale, Coca-Cola revient avec un nouveau dispositif interactif, intitulé The Chase. [...]
View ArticlePar : Le coût d'une publicité au SuperBowl 2013 | Sportsmarketing.fr - Le...
[...] édition 2012 avec son lot de show (Madonna à la mi-temps), de belles histoires publicitaires (les ours polaires de Coca-Cola, la star Adriana Lima) ou d’innovations (plus d’1/3 des publicités...
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